How TCW Works

The Best of Texas... and the World!

Rise to the top

The Passport Program

Boost your business with proven strategies designed to increase visibility, attract customers, and drive more sales.

 

From the World to Texas

Best of the State & Globe

Dozens of celebrated bars from across Texas and the world will gather in Houston to host pop-up activations.

Rounding up Spirits

Taste & Learn

Spirit Tastings and seminars will offer new sips and deep dives for the cocktail curious and pros alike.

A step-by-step roadmap to success

A Week of Events

Partner with us for tailored strategies, creative solutions, and measurable results. We guide you every step of the way to help your business thrive in the digital world.

The Passport

Passports unlock the opportunity to taste the City through $7.13 drinks (limit one per holderer per bar). Passports can be purchased online or in -person for $20.

Visiting Bars

Over a dozen Texas bars will join another dozen global bars staging pop-up experiences around Houston during TCW,

Spirit Tastings

Tastings featuring distillers & experts will offer sips of some rare bottles to delight collectors and newcomers alike.

Master Classes

Historians, bartenders, and other experts will offer deep dives into the stories and techniques behind the moving & shaking.

Competitions

People's Choice and juried awards will crown the best cocktail in town.

Media

TCW's national press push aims to introduce Houston to the World... and the World to Houston.

Dozens of events for every taste!

So, let's be happy together​